{"id":1836,"date":"2015-09-16T20:30:05","date_gmt":"2015-09-16T18:30:05","guid":{"rendered":"http:\/\/blog.ulrichard.ch\/?p=1836"},"modified":"2015-09-16T20:30:05","modified_gmt":"2015-09-16T18:30:05","slug":"targeted-advertising","status":"publish","type":"post","link":"https:\/\/ulrichard.ch\/blog\/?p=1836","title":{"rendered":"Targeted advertising"},"content":{"rendered":"<p>It was about two months ago when I first noticed an advertisement on some random web page that contained an image of a vintage Jaguar XJS. It was not exactly the same model as I have, but very close. Judging form the bumpers and trims it also seems to be a HE (High Efficiency), as the second series was called. But the wheels are different. The advertisement was for an online auction platform for cars. I immediately assumed it must me a targeted ad. I was impressed that they must be able to dynamically select the type of car they want to show. How many polished pictures would they have readily prepared?<\/p>\n<p>Last week, the same advertisement appeared in the printed edition of <a href=\"http:\/\/20min.ch\">20min<\/a>, the largest free commuter newspaper in Switzerland. Now this could not be targeted any more&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1838\" src=\"https:\/\/ulrichard.ch\/blog\/wp-uploads\/2015\/09\/2015_09_20minRicardoXJSWerbung-1024x692.jpg\" alt=\"2015_09_20minRicardoXJSWerbung\" width=\"700\" height=\"450\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was about two months ago when I first noticed an advertisement on some random web page that contained an image of a vintage Jaguar XJS. It was not exactly the same model as I have, but very close. Judging form the bumpers and trims it also seems to be a HE (High Efficiency), as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[117],"class_list":["post-1836","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-jaguar"],"_links":{"self":[{"href":"https:\/\/ulrichard.ch\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulrichard.ch\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulrichard.ch\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulrichard.ch\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ulrichard.ch\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1836"}],"version-history":[{"count":0,"href":"https:\/\/ulrichard.ch\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1836\/revisions"}],"wp:attachment":[{"href":"https:\/\/ulrichard.ch\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulrichard.ch\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulrichard.ch\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}