Targeted advertising

It was about two months ago when I first noticed an advertisement on some random web page that contained an image of a vintage Jaguar XJS. It was not exactly the same model as I have, but very close. Judging form the bumpers and trims it also seems to be a HE (High Efficiency), as the second series was called. But the wheels are different. The advertisement was for an online auction platform for cars. I immediately assumed it must me a targeted ad. I was impressed that they must be able to dynamically select the type of car they want to show. How many polished pictures would they have readily prepared?

Last week, the same advertisement appeared in the printed edition of 20min, the largest free commuter newspaper in Switzerland. Now this could not be targeted any more…


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